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The leading provider of sports data intelligence Sportsradar and Intralot struck a deal for the US market. The new partnership will see Sportradar providing Intralot with all of its pre-match and live data requirements, including the official data feeds from all major US leagues. This way Intralot will supply this data to lotteries in the US market.
Sportradars’ Vice President of US Sales and Gaming Neale Deeley commented on the deal: “Intralot is a highly respected leader in the US lottery market and renowned sportsbook operator around the world. We are delighted at the confidence INTRALOT has in our ability to deliver high quality betting services and we look forward to powering INTRALOT’s sportsbook operations in the US.”
Byron Boothe, INTRALOT Inc., Interim CEO added: “Sportradar’s commitment to the US market together with our existing long collaboration in the rest of the world were critical factors in our partnership process. As more states are set to legalize sports betting in the coming months and years, we knew we needed a partner with a similar vision as ours to fully maximize the opportunity. We’re excited for what the future holds.”
