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International sports broadcaster Eurosport was fined by the Finnish National Police Board (NPB) for marketing of gambling services in the northern Europe country. The NPB had prohibited the TV station from airing gambling products in Finland because the sportsbook and casino advertisements were regularly, during the past years in the Eurosport 1 channel.
Anna-Emilia Siren, Senior Adviser, Gambling Administration at the NPB commented: “The supervision process in accordance with our legislation gives companies the opportunity to alter their operations and have their views heard.
“The starting point for supervision is that the full range of methods, from the lenient to the strict, are used. As an authority, we take the other party’s views into account, but if necessary, we prohibit the activity that we consider unlawful”.
Before imposing the marketing ban, the NPB has issued a statement to the company about the marketing of gambling and informed the company of the fact that only Veikkaus holds the exclusive right to market gambling services in Mainland Finland and the marketing of gambling services on the channel violates Finland’s national legislation, regardless of the marketing being carried out from outside the Finnish borders.Eurosport has not responded.
