GamblersPost Gamblers Post is a dedicated news and networking portal in the online gambling industry which features news, opinions, interviews as well as product and software reviews.
Legendary football manager Diego Simeone has become the face of Soft2Bet’s innovative Football Manager platform, launched this week on the Betinia sportsbook. The partnership represents a significant evolution in gamified betting experiences, combining sports wagering with immersive gaming mechanics.
Soft2Bet, headquartered in Malta, secured the collaboration with the Atlético Madrid coach last September but has now fully developed the platform into a comprehensive fan engagement tool. The product allows users to experience sports betting through the lens of football management simulation.
Users progress through status levels from beginner to legend by constructing virtual squads, designing formations, and making tactical decisions. The system tracks performance through various metrics including goals scored, defensive records, and overall momentum, creating a layered experience beyond simple wagering.
“This campaign brings that attitude into Betinia through a football manager journey where progress is clear, loyalty is rewarded, and every session feels personal from the first moment,” stated a Betinia representative regarding the Simeone collaboration.
The launch aligns with wider industry adoption of gamification strategies, where operators integrate video game elements such as achievement systems, progression tracking, and competitive challenges. Free-to-play gaming components have similarly expanded across the sector.
While betting partnerships with football clubs and players are commonplace, Soft2Bet’s arrangement with an active manager distinguishes this collaboration. Simeone’s reputation for tactical excellence and competitive drive provides authentic alignment with the platform’s strategic gameplay elements.
The partnership targets international markets, as Spanish regulations prohibit direct betting sponsorships. Simeone’s global recognition, particularly across Latin American and European markets, offers significant brand visibility for the Betinia platform.
