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Soft2Bet has reshuffled its leadership team. The goal is simple: grow the B2B division faster. Uri Poliavich unveiled the new appointments. Andrew Cochrane steps in as Chief Commercial Officer. Samuele Traversin takes charge of Business Strategy. Chris Anwyl handles Commercial operations. Harrison Barrett leads Business Development.
Poliavich believes these hires will transform operations. “They will bring more B2B clients,” he stated. The company expects major growth in this sector.
Meanwhile, Soft2Bet continues investing in technology. The MEGA gamification engine remains a key focus. AI developments could bring new features soon.
The 2025 results justify this expansion. Revenue climbed 85% year-over-year. Profits more than doubled.
Sports betting revenue jumped 173%. Turnover increased 150%. Casino revenue rose 190%. Live casino earnings grew 307%.
Soft2Bet launched ten brands across six markets. Romania, Greece, Ontario, and Mexico all saw new platforms. Each market shows strong player activity.
However, Poliavich wants more B2B success. The new executives should unlock bigger opportunities. Partnership announcements may come soon.
The company also partnered with Diego Simeone. The famous football manager promotes Betinia and CampoBet. His winning mentality matches Soft2Bet ambitions.
Simeone “always finds his way to the top leagues,” Poliavich noted. This attitude drives Soft2Bet forward. The company aims to compete with industry giants.
Therefore, 2026 looks promising. Fresh leadership, strong technology, and proven growth create a solid foundation.
