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Boost Casino has integrated ZingBrain AI technology to personalize the gaming experience for its Baltic-Nordic customer base. The Entain brand replaced its static game lobby with an AI-powered system that adapts to individual player preferences. New Recommended and Similar Games sections now surface titles based on player history, game features, themes, and volatility preferences.
Initial testing demonstrated measurable performance gains. The casino reported increased turnover and gross gaming revenue per player, plus expanded game exploration across the player base. Recommendation features have become the dominant content discovery channel on the platform.
The core metrics improvement supports expanding personalization throughout our product, said Matteo Pacenti, Entain’s Director of Product Management for Northern and Central Europe. ZingBrain has proven to be the right partner for this evolution.
Oleg Smolerov, CPO at ZingBrain AI, emphasized that personalized lobbies are essential for competitive casino brands. The companies intend to develop additional applications including real-time behavioral signals and advanced discovery tools.
The partnership illustrates how AI personalization is becoming standard practice in iGaming. For Boost Casino’s pay and play platform, intelligent recommendations reduce search friction and help players quickly locate appealing content.
The technology deployment covers Boost Casino’s operations across multiple Northern European markets where Entain maintains significant market presence.
