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QTech Games has announced the launch of its multi-sportsbook integration strategy, designed to leverage the excitement surrounding the upcoming 2026 FIFA World Cup. This expansion targets emerging markets in Africa and Latin America, where football is a dominant force in the betting industry.
The first sportsbook to be integrated is Song88, a platform tailored to meet the needs of customers in developing markets. Song88 is known for its dynamic pricing models and real-time in-play odds, providing a responsive betting experience. The platform’s adaptability allows for customization to suit local markets and niche sports, making it a versatile addition to QTech’s portfolio.
Philip Doftvik, CEO of QTech Games, commented on the new initiative: “We’re excited to finally be able to offer a sportsbook in our product portfolio. It will support our continued growth and we are really looking forward to delivering to clients who have long been keen to take the sports-betting component from us. It’s a natural step for us as a pioneering aggregator across emerging markets to be able to offer more in the value chain.”
Doftvik also noted the strategic benefits of providing multiple sportsbook options: “Over the coming months, we will reveal a roster of several other renowned sportsbooks, handpicked by QTech to allow our clients to choose what is most suitable for them. The timing couldn’t be better with the World Cup coming up fast!”
Magnus Karlsson, CEO of Song88, shared his perspective on the partnership: “Song88’s is fast-becoming a favorite among new sportsbooks, having been developed from the ground up with local customers in mind. Now, with QTech’s expert stewardship and reach, we can take it to more territories across global emerging markets, especially given next year’s spectacular sporting schedule which revolves around massive events in football, basketball, baseball, and tennis.”
This strategic move by QTech Games highlights the increasing convergence of sports betting and iGaming, offering operators a powerful tool to enhance their offerings and capitalize on the growing demand for betting products in emerging markets.
