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ICONIC21 has secured a comprehensive content partnership with Hub88, integrating its full portfolio of live casino, slots, and virtual games across the platform’s operator network. This collaboration provides immediate access to a broad selection of gaming titles, including the innovative Gravity Wheel game show experience.
The partnership leverages Hub88‘s efficient Casino API, enabling operators to quickly introduce new content with minimal technical complexity. This aligns with Hub88‘s reputation for enhancing player engagement and retention through strategic collaborations with top-tier studios.
Gravity Wheel, a recently released title from ICONIC21, stands out for its fast-paced gameplay. Unlike traditional game shows, it features constant action with multipliers—Saturn, Moon, Comet, and Sun—active on every spin. The Sun multiplier can deliver payouts of up to 1,000x, offering players an exciting and dynamic experience.
In addition to live casino offerings, the deal covers ICONIC21‘s full lineup of slots and virtual games, including standout titles like Las Piggas, as well as popular formats such as Crash and Plinko. The partnership is already gaining momentum, with ICONIC21‘s portfolio now live across several brands within Hub88‘s network. Further rollouts are expected in the coming weeks.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented on the collaboration: “Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is proof of our shared standards for quality. We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players.”
Jessica Inglott, Head of Supplier Relations at Hub88, added: “Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalog does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product.”
This strategic alliance positions both companies to deliver enhanced value to operators around the world, combining Hub88‘s advanced distribution capabilities with ICONIC21‘s rapid development cycle.
