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Formula 1 has officially partnered with FanDuel as its first U.S.-based betting operator, a move that aims to deepen fan engagement ahead of the upcoming Formula 1 Crypto.com Miami Grand Prix. The race is set for Sunday at 4 p.m. EST, with practice and qualifying sessions scheduled for the day prior.
The partnership integrates FanDuel‘s betting odds and real-time insights into Formula 1‘s official platforms, including its Betting Guide, website, and mobile app. This integration provides FanDuel‘s 17 million customers in the U.S. and Canada with tailored betting options, such as wagers on race winners, podium finishes, and head-to-head driver matchups. Additional betting opportunities are expected to be announced as the season progresses.
“We’re delighted to welcome FanDuel as our new Official Betting Operator in the United States and Canada,” said Jonny Haworth, Director of Commercial Partnerships at Formula 1. “Those are markets that continue to increase their love and engagement with Formula 1. As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market.”
FanDuel sees this partnership as an opportunity to enhance fan engagement through data-driven betting experiences. “Formula 1 generates an incredible amount of real-time data,” noted Karol Corcoran, Managing Director of FanDuel Sportsbook. “Our platform is built to turn that into engaging betting opportunities for fans. This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.”
Additionally, FanFuel announced that sports broadcaster Erin Andrews has been named as a Responsible Gaming Ambassador. “Sports are, and always have been, such a huge part of my life,” Andrews said. “I was impressed that FanDuel speaks openly about Responsible Gaming and emphasizes that gaming tools should be a part of your winning strategy. And of course, FanDuel gives people all the tools and awareness to enjoy sports betting safely from the start. That balance between enjoyment and responsibility in sports betting is something I genuinely believe in.”
The Miami Grand Prix will be held at the Miami International Autodrome, a temporary 5.4 km track featuring 19 corners, built around Hard Rock Stadium in Miami Gardens. The event promises to be a thrilling spectacle, with betting opportunities adding an extra layer of excitement for fans.
