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Pragmatic Play has entered into a multi-product agreement with platform provider Black Label, expanding its reach in the regulated Latin American market. The partnership enables Black Label to integrate Pragmatic Play’s portfolio of slots, live casino, and virtual sports into its platform, offering operators in the region direct access to the supplier’s content.
Key titles included in the agreement are Pragmatic Play’s popular slots like Gates of Olympus and Sugar Rush, as well as crash games such as High Flyer and Spaceman. These games are now available to Black Label’s partners throughout Latin America, a market characterized by its rapid growth and increasing regulatory framework.
Black Label provides a full-service online gaming platform designed to support the launch and growth of online casinos. The platform is tailored to Latin American players, offering solutions in Spanish and aligned with the region’s specific needs. This partnership further establishes Pragmatic Play as a leading supplier in Latin America, where demand for premium gaming content is on the rise.
Victor Arias, VP of Latin America at ARRISE, a key partner to Pragmatic Play, stated: “Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the market. Combining Pragmatic Play’s award-winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step, and one that further cements Pragmatic Play’s status in Latin America.”
Roberto González, General Manager at Black Label, added: “Pragmatic Play is a globally respected supplier, and integrating its multi-product portfolio is a major milestone for Black Label. Our platform is built specifically for the needs of Latin American operators, and adding Pragmatic Play’s high-performing content further strengthens the value we deliver to our partners.”
