ICONIC21 has expanded its gaming portfolio with three limited-edition Football Cup-themed casino games and introduced its first-ever network tournament, ICONIC Showdown Football Cup, running from July 9th to July 19th. The tournament features a €50,000 prize pool, with 1,000 winners set to share the winnings.
The new games include Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. Each game showcases distinct customization techniques, such as green screen production for the roulette game and advanced LED technology for the Gravity Blackjack, which also features a custom felt, football gate, and 3D-printed decorations.
Alongside the new releases, ICONIC21 has updated its existing titles with football-themed branding and UI/UX enhancements. These include the Soccer World Championship slot, as well as The Kickoff and Top Card, all now aligned with the Football Cup theme.
The ICONIC Showdown Football Cup tournament spans 11 games, structured around key stages such as the quarter-finals, semi-finals, and final. Operators can enroll players via their account managers or by contacting ICONIC21 directly. The tournament’s timing is designed to maximize player engagement during the peak of the Football Cup season.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, commented: “What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic. That kind of speed doesn’t happen by accident; it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
This initiative by ICONIC21 not only enriches its game offerings but also provides operators with a compelling promotional opportunity to attract and retain players during a high-traffic sporting event.
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