Southampton FC Partners with Midnite for Another Season

Midnite has renewed its sponsorship deal with Southampton FC, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor for the 2026/27 season. The partnership, which began in 2025/26, included fan-focused initiatives such as the ‘Midnite Express’ away travel package, a tifo marking the 50th anniversary of Southampton’s FA Cup triumph, and exclusive hospitality experiences through the ‘Ticket Treats’ campaign.

For the upcoming season, Midnite is introducing ‘2UP,’ a fan prize initiative where one supporter wins a cash prize if Southampton FC secures a two-goal lead in any home league match. The prize pot increases by £1,000 each week it remains unclaimed, with the club having achieved a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton FC, said, “We’re delighted to continue our partnership with Midnite after a successful first season together. They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel, or fan competitions, and we’re excited to see that continue this season. The launch of ‘2UP’ is another fantastic example of that commitment, and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Head of Brand Marketing at Midnite, added, “We’re excited to be Southampton’s Official Training Kit partner for a second year. During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express to commissioning the club’s commemorative FA Cup tifo, our aim has always been to add something extra for Saints fans. With ‘2UP,’ we’re pleased to introduce a new way for fans to engage with the club, offering a chance to win prize money if Southampton takes a two-goal lead at home.”