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BetWright has renewed its partnership with Norwich City FC, continuing as the club’s Principal Partner and official Men’s Back-of-Shorts sponsor for the 2026/27 season. The agreement ensures the BetWright logo remains on the back of the men’s first-team shorts, alongside expanded branding across the club’s partner ecosystem.
In addition to the kit sponsorship, BetWright will feature on advertising boards at Carrow Road during domestic matches, including two permanent boards on the City Stand within the TV arc. The partnership also includes activations in the club’s partner section and dedicated social media campaigns.
Ed Turnham, Commercial Director at Norwich City FC, commented on the renewal: “We’re pleased to extend our partnership with BetWright ahead of the 2026/27 season. The relationship has grown considerably during our first season together, and we’re excited to continue building on that success. We look forward to seeing the BetWright logo on our men’s first-team kit again, as well as supporting our purpose-driven mission.”
Yarry Troshchey, Chief Marketing Officer at BetWright, added: “Year one was about introducing ourselves to the Canaries faithful. Year two is about building on it. We’ve learned a lot about what resonates with this fanbase, and we’ve got bigger plans for the season ahead—on the community side especially. Norwich is a club that gives back to its city, and we want our partnership to reflect that on and off the pitch.”
The renewal follows BetWright’s recent football sponsorship activity, including securing naming rights for Leyton Orient’s Brisbane Road, now known as the BetWright Stadium. This deal further solidifies BetWright’s presence in English football, combining on-pitch branding with community engagement initiatives.
