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The Nigerian Football Federation (NFF) has signed separate three-year contracts, complete with European operator 1xBet.
Under the terms of deal, 1XBET will have access to various branding and advertising opportunities at Nigerian national team matches. The deal also extends to the Nigeria Professional Football League (NPFL), with 1XBET to receive exposure on the NFF’s and NPFL’s official websites and digital platforms.
Evgeniy Kiriushin, Head of Business Development at 1xBet, said: “Our objective and strategy has always been driven by the need to stand out from other brands by offering a unique and perfect user experience. We see Nigeria as an emerging marketing with huge potential, and the partnerships with NFF and LMC offer us the opportunity to deepen our brand while supporting football development. Exciting times await Nigerian Football fans and sports-betting enthusiasts with the entry of 1xBet into the Nigerian market”.
