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The world’s largest supplier of online gaming and sports betting software Playtech has launched Placard.pt, a venture by Portugal’s largest online gaming and betting operator, Sociedade de Apostas Sociais (“SAS”).
The agreement follows Playtech striking a landmark deal for SAS to use its IMS player management platform and new Playtech BGT Sports (“PBS”) online sportsbook offering earlier this year. Now live, Placard becomes the 13th operator in the Portuguese online gaming market.
Earlier this year, Playtech strengthened its position in the Colombian market, when it agreed a deal to supply SSBTs, tills (over the counter), an online sportsbook, as well as managed services to Sportium Colombia.
“This is an exciting deal because it moves us into an important market. Integrating two of our key products, in IMS and PBS, has been an important strategic step for Playtech. Its launch, which was timed to coincide with the World Cup, comes at the perfect moment”, – commented on the launch Shimon Akad, COO, Playtech.
