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A premier online casino in New Jersey Pala Interactive has announced a deal with Betgenius that will see the company create a more targeted strategy for customer acquisition in NJ online gambling market.
The partnership will see Pala and Betgenius deliver personalized digital campaigns in a bid to acquire new customers for Pala’s poker and casino offerings.
Josh Linforth, business development director – digital marketing at Betgenius, commented: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey”.
Jeremy Clemons, chief marketing officer at Pala Interactive, added: “We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market”.
