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Buffalo Wild Wings has teamed with DFS giant DraftKings to create a custom fantasy football game within each of the company’s 1,200-plus restaurants nationwide.
The customized mobile game, called Blazin’ Fantasy Football, is exclusively available to Buffalo Wild Wings guests. Contestants have a chance to win prizes such as gift cards, Blazin’ Reward Points and free wings for a year. The restaurant is also the official sponsor of the DraftKings’ Thursday Night Showdown contest that gives plays a chance to win $10,000 in total prizes.
Ezra Kucharz, chief business officer of DraftKings, said: “Our mission has always been to create innovative and exciting ways for fans to engage with their favorite sports, and our Blazin’ Fantasy Football product is an excellent example”.
Paul Brown, chief executive officer at Inspire Brands, added: “As America’s largest sports bar, millions of fans spend their game days at Buffalo Wild Wings each week. We are thrilled to partner with the industry leader in fantasy, DraftKings, to deliver an experience to our guests that they can’t get anywhere else”.
