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Daily fantasy sports leader FanDuel has unveiled a new voice-activated NFL fantasy sports game on Amazon Echo’s Alexa in a North American industry first.
The new game gives American football fans the chance to win entry into the Alexa Pick 6 $1K Free Play competition. Contestants play the game by making six predictions about what they think will happen during the Sunday Night and Monday Night NFL games.
“FanDuel is all about innovation. Voice recognition products like Amazon’s Alexa are a new frontier and we thought it was a great way to incorporate our fantasy product in a fun way. Our marketing goal this year is to provide sports fans with more ways to win and our Pick 6 offering does just that. Now Alexa offers fantasy football fans another way to win,” – noted a FanDuel spokesperson.
