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Racing Post, the independent authority on British and Irish horseracing, continues to widen its breadth of content to include all major racing jurisdictions across the globe, with the addition of South African racing to its growing international stable of Hong Kong and UAE content.
The content includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable on the upcoming races.
The content is available for South African racing now and a number of territories, including USA, France and Australia, will be released in the coming months. All international content can be accessed through one integration of the Racing Post API.
Maximising engagement with customers is key to driving increased betting and larger bet stakes. Racing Post expert content leads to a 41% average increase in dwell time on British and Irish racing. Speaking about the South African content, Racing Post B2B Head of Digital, Will Fyler, expects international racing to provide similarly impressive results to British and Irish racing content.
