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888, one of the world’s most popular online gaming entertainment and solutions providers, has been confirmed as the latest operator to secure a Swedish expansion after it landed a online gambling licence, which will allow it to offer casino, poker and sports betting in the country.
The agreement was confirmed with a statement by 888, to its shareholders, with the operator now being listed among the licence holders on Lotteriinspektionen’s site. The full list of licensees can be viewed here. The operator joins rivals including bet365, Betsson, LeoVegas and Mr Green, which have all been awarded licences in Sweden in recent weeks.
Itai Frieberger, CEO of 888, commented in a statement: “Continued expansion in regulated markets is central to 888’s growth strategy, so we are delighted to have been granted a licence in Sweden, ahead of the market’s regulation coming into force in January 2019».
The Swedish online gambling market is expected to reach €1.13bn euros in 2018, according to data from H2Gambling (August 2018). The Group welcomes the new Swedish regulation, which will benefit both customers and operators by supporting an increasingly safe, secure and entertaining gaming experience.
