Betano boost Portuguese profile with SC Braga sponsorship

Portuguese side, SC Braga has confirmed online sports betting and casino operator Betano as its new principal partner.

For Betano, European online sportsbook brand of Stoiximan Group, it is the first sponsorship deal in Portuguese football. The club, which finished last season of Liga Sagres at 4th place, has confirmed that Betano would act as the ‘arsenalistas’ principal partner until 2022.

Stoiximan Group officially launched Betano’s Portuguese brand last May, becoming the online sportsbook’s fourth active territory following Germany, Austria and Romania. Stoiximan Group also operates in Greece and Cyprus under its own brand.

SC Braga becomes the latest member of Betano/Stoiximan’s growing sponsorship family that includes among others German Bundesliga side VfB Stuttgart, Olympiacos FC, PAOK FC and OFI FC in Greece, Apollon Limassol in Cyprus and Universitatea Craiova in Romania, as well as the International Olympic Academy and many Olympic gold medallists and athletes.

Both partners have chosen not to disclose sponsorship terms, however, the Primeira Liga football club has confirmed that the Betano agreement will see the brand promoted across its B-team and under-21 sides.