Betcris boosts catalogue with IMG Arena integration

Latin America sports betting operator Betcris announced a new partnership deal with IMG Arena. Under the agreement IMG ARENA’s virtual sports, 3D Slots, 3D Table Games, Scheduled Sports (including soccer, tennis and more), Instant Sports, Casino and other games will be available to players at Betcris’ online sportsbook and casino as well as at the 100-plus venues it runs across Central and South America.

Betcris’ CEO JD Duarte confirmed: “The global gaming scene is constantly changing. Offering fresh, innovative content helps to ensure that gaming and sports gambling operators can stay on top of the market while continuing to enhance the customer experience with creative products.

The agreement with IMG ARENA is one more step in our plan to bring new entertainment options to our customers, hand in hand with the best providers in the industry. The response to the new games has been very positive and every day we see more of our players enjoying this new category.”

IMG ARENA’s Senior Commercial Vice President Max Wright added: “We are extremely excited to have launched our virtuals with Betcris, an operator that has invested significantly in bringing innovation to their players and has chosen the perfect way to boost engagement using our virtuals. This deal marks an important stage in the growth of our virtuals offering, securing IMG ARENA a leading position in the Latin American market.”

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