BetCris signs Ronaldinho as Football Ambassador

South American bookmaker BetCris has confirmed the appointment of former FIFA World Player of the Year (2005) Ronaldinho Gaucho as new Football Ambassador. The legendary Brazilian forward will become the face of its marketing campaigns across the South American continent.

The online sports betting platform, which boasts the largest presence in Latin America, will begin working with the ‘Canarinhos’ star as of 1 October with the deal set to run for three years.

Ronaldo de Assis Mareira, commonly known as Ronaldinho, is considered one of the best soccer players.of all time, being included in the FIFA 100, a list that mentions the greatest football players in history. During his successful career, he debuted tor Grémio of his native Porto Alegre, and played for top clubs such as FC Barcelona, A.C. Milan and Paris Saint-Germain.

“We are very excited to be able to work with Ronaldinho, one of the best of all time! No matter how old you are or where you live, everyone smiles when they see him. We want people to have the same reaction when they think of Betcris,” said JD Duarte, CEO of BetCris.

In the coming months, BetCris marketing will announce new social media campaigns featuring Ronaldinho. The deal also gives BetCris access to Ronaldinho’s 100 million-strong digital audience.

Founded in Costa Rica in 1985, BetCris is considered one of South America’s heritage sportsbook, maintaining an established online and retail presence across Peru, Honduras, Panama, El Salvador, Ecuador and Nicaragua.