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Betgenius, a leading supplier of data and trading services to sportsbooks, has launched a live streaming service giving operators access to new content from sports competitions around the world.
Bet365 is one of the operators who already penned a new agreement with Betgenius, which will see the operator integrate Betgenius’ new live stream sportsbook service into its current offering.
The new product features thousands of low latency streams, including content which has never before been available to sportsbooks, from sports competitions around the world. All video, captured direct from pitch or courtside, is paired with official data and live betting services, and features easy-access API integration.
The service will primarily focus on fixtures played at off-peak times and will grant the operator the tools needed to develop a more engaging experience for punters. It is hoped that the partnership will also enhance the bet placement process and customer retention during quiet scheduling periods.
“Our close relationships with sports rights holders across the world have given us access to new, high quality streaming content which will significantly enhance our sportsbook partners’ in-play products,” said Jack Davison, chief commercial officer at Genius Sports Group.
