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Swedish operator Bethard announced that it has been granted a license to operate in Denmark.
The betting company, which have licensed in Malta and the UK, has been focusing on expanding its geographic footprint in recent months. Bethard has filed a licence application in Sweden ahead of re-regulation coming into force in the company’s home country on New Year’s Day 2019, while a state licence in the German state of Schleswig-Holstein is also in the pipeline.
Erik Skarp, CEO of Bethard, commented: ”We are very satisfied to get a green light in Denmark and we look forward to start growing our presence in the Danish market. 2018 is a truly exciting year for us, one in which we are determined to lay a solid foundation for establishing Bethard as Europe’s leading sports betting brand. And we have had a great start. First with the announcement of Zlatan Ibrahimovic’ joining our team, followed by a very successful start in the UK market and a great World Cup. Now the time has come to conquer Denmark”.
