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Italian Serie A club Lazio got a new shirt sponsor – betting company Marathonbet. The agreement will run through to the end of 2018, with Marathonbet branding to feature on Lazio players shirts, as well as on various LED advertising screens inside the team’s Stadio Olimpico home stadium.
The agreement comes after Italy recently introduced new legislation to outlaw gambling advertising in the country. The laws are due to come into effect from January 1, 2019, with existing shirt sponsorship deals only allowed to run until June 30, 2019.
Natalia Zavodnik, chief executive of Marathonbet, commented: “Working with a club with such an illustrious history as that of Lazio emphasises our intention to continue our growth in the Italian market and beyond, and we cannot wait to see the club’s path, both nationally and in Europe, this season”.
