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Better Collective joins forces with UK’s Daily Telegraph

Stockholm-listed iGaming affiliate marketing publisher Better Collective has entered into a major new strategic commercial partnership with a leading UK national newspaper, The Daily Telegraph.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is joining forces with The Daily Telegraph to bring the best in commercial sports betting and casino content to the UK market. The deal is for the delivery of services across non-editorial products including iGaming.

Better Collective said that the commercial relationship will be co-branded with its flagship product BettingExpert.com. The importance of the deal for Better Collective is underscored by its decision to set up a new UK office in Stoke with a media partnership division.

“Better Collective is all about transparency. We aim to make sports betting and gambling entertaining, transparent and fair, and a partnership with a world class brand like The Daily Telegraph allows us to empower millions of UK online bettors,” stated the company’s chief executive Jesper Søgaard.

The details of the financial terms remain undisclosed, with The Daily Telegraph will receive a fixed license payment and all future revenue generated will be split between the parties balanced in favour of Better Collective.

“We are excited to be partnering with Better Collective and look forward to a prosperous commercial relationship for years to come,” added Nicolas Gaertner, Managing Director, Commerce at The Daily Telegraph.

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