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The eGaming division of French football champions Paris Saint-Germain announced the extension of their sponsorship deal with Betway Group. Under the agreement Betway remains the main partner of PSG.LGD for the next year, while the group will also act as the official betting partner of the eSports team.
Paris Saint-Germain’s Director of Brand Diversification Fabien Allegre who oversees the Club’s Esports operations, commented on the partnership extension: “We are thrilled to extend and expand upon our existing partnership with Betway, who has been an excellent supporter of our Esports efforts and the PSG.LGD team in particular for nearly 2 years now. Through our existing relationship, Betway has proven itself to be an organization that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together”.
Betway’s Operations and Marketing Director Paul Adkins confirmed: “We’re delighted to renew our partnership with PSG.LGD’s legendary DOTA 2 team. Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level”.
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