Betway adds innovative live casino content from Playtech

The world’s leading gambling technology company Playtech announced a new multi-year partnership with Betway, one of the leading global brands in online betting and gaming. Under this strategic partnership, Betway has already launched Playtech’s award-winning live entertainment products across, the U.K., Mexico and .com markets, with casino games to follow in the near future.

With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players. This agreement is a great example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.

Playtech’s CEO of Live Casino Edo Haitin commented on the deal: “Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games with exciting new variants than ever seen before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting, innovative Live offering for their players.”

Shimon Akad, Chief Operating Officer at Playtech added: “Betway is a key strategic partner for Playtech, and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.”

Betway’s CEO of Anthony Werkman confirmed: “We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”