BtoBet, an Aspire Global brand, inked a partnership agreement with Ngnatat Sarl Trading, an omnichannel operator based in Cameroon, through its Certified Partner for Africa STM Gaming. Under the deal the operator will employ BtoBet’s sportsbook and PAM infrastructure to provide an exciting sportsbook and casino experience on the Bet237 brand for both online and retail channels in Cameroon.
Bet237 will present a diversified portfolio of products to its customers focused on local and international sports events, a large range of virtual sports, and online and live casino, with a focus on providing a high quality of UX. Bet237 will also use BtoBet’s renowned managed trading services for comprehensive trading and risk management solutions.
BtoBet boosting its Cameroon presence reactions
STM Gaming’s Co-Founder and CEO Alessandro Pizzolotto commented on the deal: “Strong GDP growth in sub-Sahara countries are underpinning the local iGaming industry’s growth forecast well above the global rate until 2025. Even though the local landscape is historically dominated by retail betting and land-based casinos, mobile money has provided an entry point for online betting, with numerous operators seeking to capitalize the current digital shift. Throughout the years BtoBet has proven itself as the leading sportsbook platform supplier for Africa and Cameroon, with its technologies meeting the local scenario’s requirements, which differ greatly from those of more mature markets.”
BtoBet’s Chief Marketing Officer Sabrina Solda added: “BtoBet’s cutting-edge sportsbook platform, with its highly flexible approach allows our partners to maintain an edge on the competition in the demanding African landscape. Furthermore, our localized approach, whereby we tailor our solutions to reflect not only the technological differences differentiating one country from another but also from a content perspective, enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market-share.”
Bet237 announcement read: “BtoBet’s experience in the region speaks for itself, especially when it comes to identifying the key traits that distinguish the market on a country-by-country basis. We were looking for a trusted partner that could meet our prerequisites for both the online and retail channels, and I am positive that the Neuron 3 platform will allow us to diversify our offering and give us a competitive edge in terms of the experience we provide to our players.”