Casumo launches UK sportsbook

Malta-based online gambling and betting operator Casumo has expanded its portfolio by launching an online sportsbook in the UK.

To mark the launch, new customers are being offered a £10 free bet for any qualifying bet of at least £10 on any pre-match or in-play sports market, if the bet is at odds of 3/5 (1.6) or greater.

“It’s a clear and straightforward offer, which is aligned with the experience that the product has been developed to provide – sports betting made simple,” said Casumo’s UK Country Manager Greg Tatton-Brown.

The new launch will allow customers to personalise their betting experience upfront by selecting their favourite sports and leagues.

“I am excited to be able to bring Casumo’s approach to UK sports fans. We have put the player front and center in the development of a sportsbook product that is approachable and user-friendly,” added Tatton-Brown.

The news of a UK expansion comes at a time when Casumo has revealed how its partnership with Reading FC has helped benefit several causes and initiatives. The operator signed up as an official partner of EFL Championship football club last summer.

Casumo was founded in 2012 and since then the company has expanded its footprints in several regulated online gambling markets across Europe. Last April, Casumo sealed a five-year licence to expand its service offering into Denmark, just months after securing approvals in the Italian and Swedish markets.

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