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Crypto Millions Lotto secures Wolverhampton deal

Global bitcoin lottery Crypto Millions Lotto has announced a new partnership agreement with English Premier League club Wolverhampton Wanderers (Wolves).

The innovative partnership, which is the first between an online lottery business and Premier League club, sees the company becoming the clubs ‘Official Online Lottery Partner.’ The length of the deal was not disclosed.

Crypto Millions Lotto will work with the club to promote both the lottery game and the use of the Bitcoin virtual currency to supporters.

“We’re delighted to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Wolves’ global reach across various platforms,” said Wolves’ head of commercial Steve Morton.

Wolves already has links with the virtual currency market, with the club naming cryptocurrency exchange platform CoinDeal as its shirt sleeve sponsor in July this year. The club currently sit fifth in the Premier League table, after last weekend 2-1 away win at Bournemouth following the international break.

“We are delighted to have found a partner that has the same disruptive ethos as ourselves. As a company, we are big football fans, and Wolves is the most crypto-friendly club in England. They were an obvious choice,” added Crypto Millions Lotto chief executive Sulim Malook.

Crypto Millions Lotto is fully licenced to operate in more than 150 countries and is based on the outcome of the German National Lottery. The company hopes that a deal will introduce its brand to a global audience, particularly across Asia, Latin America, Canada, Russia and the CIS region.

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