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Ellis Park Stadium in Johannesburg has entered into a five-year naming rights partnership with 10bet, rebranding as 10bet Ellis Park. The agreement signifies a new era for the historic venue, known for its rich sporting heritage.
Both parties have emphasized their commitment to improving the matchday experience for fans and supporting the surrounding inner-city development projects. The collaboration aims to leverage the stadium’s iconic status to drive positive community impact.
Michelle Colborne, VP of Africa Marketing at 10bet, said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium. This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Pieter Burger, Managing Director of Ellis Park Stadium, added: “This deal marks a fresh and exciting chapter for the stadium. We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
Butch James, 10bet‘s brand ambassador and former Springbok rugby player, commented: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The partnership is expected to enhance the stadium’s global appeal, offering new opportunities for fan engagement and cross-promotional activities. This deal further solidifies 10bet‘s presence in the African sports betting market while reinforcing Ellis Park’s status as a premier sporting venue.
