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ESA Gaming, a prominent provider of igaming solutions, has formed a long-term partnership with Novibet, which has resulted in the launch of the EasySwipe gaming portfolio on a worldwide scale. Through this cooperation, ESA Gaming’s mobile-oriented content will be made more accessible to Novibet’s clients in a number of important locations, including Greece, Ireland, Finland, Mexico, and Colombia, among others.
Through this partnership, Novibet customers will have the opportunity to participate in a selection of casino games that are of a high quality and are simple to play. These games will be incorporated into sportsbook platforms. The EasySwipe function allows for a smooth transition between casino gaming and sports betting, which improves the overall user experience without interfering with the activities that are associated with sports betting.
In order to capitalize on the cross-selling possibilities of these games, which are known to increase player engagement and retention within sportsbooks, Novibet is planning to use this strategy with ESA Gaming. Pirate Mine, Fruitz & Spinz, and Goal Mine are only some of the well-known titles that are included in the portfolio. Additionally, there are several novel crash-style games such as Rocket Racers and Big Fish Bonanza.
Through this cooperation, ESA Gaming will be able to further expand its presence in the European and Latin American markets, where Novibet has already created a sizeable user base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content. As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that. By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
