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EveryMatrix announces the closing of its white label brands www.casinohouse.dk, www.777.dk, www.victoriamilan.dk and www.jetbull.dk in the Danish market.
This comes as part of a new and revamped corporate strategy that strives to improve the company’s position in the B2B industry.
“Although EveryMatrix had a strong bond to its white label business which brought commercial success and ambitious operators on board, in the last years the overall direction of the company shifted towards providing B2B specialised software solutions,” the company stated.
“EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction,” added statement.
The news arrived just a couple of months after the company’s white label arm closed shop in the UK, where had its B2C licence suspended by the UK Gambling Commission (UKGC) following an investigation into a review of customer activity and interaction frameworks.
The company did not mention any regulatory troubles in Denmark in its message about the closure of its B2C brands in that market. However, the move might have actually been prompted by such troubles.
Also, the company’s Danish departure comes just days after local government announced plans to hike online gambling tax rates from their current 20 per cent to 28 per cent as of 2021.
