feedconstruct Beter

FeedConstruct and BETER Join Forces

FeedConstruct announced a new partnership with BETER, a renowned provider of fast betting content and data. This collaboration brings BETER’s diverse offering into FeedConstruct’s innovative Odds Aggregation Platform.

This partnership will provide iGaming operators and providers access to BETER’s portfolio, which includes over 35,000 monthly esports events via ESportsBattle tournaments including popular titles such as eFootball, eBasketball, and eHockey. In addition, the Setka Cup adds up to 11,000 monthly table tennis events, while the BSKT Cup contributes over 1000 basketball matches annually. BETER’s Esports Odds Feed, which covers 450+ tournaments worldwide, brings more than 40,000 live and pre-match events per year.

The Odds Aggregation Platform stands out with its simplicity and efficiency, offering a single access point to odds from multiple top-tier providers. This eliminates the complexities of individual integrations, delivering seamless, comprehensive coverage to operators. With the addition of BETER’s content, buyers will now have access to an even wider choice of data, empowering them with a broader selection of odds. Moreover, through this partnership, BETER gains the opportunity to distribute its high-quality content to a larger global audience, enhancing its visibility and market reach.

Commenting on the partnership, Narek Harutyunyan, CEO at FeedConstruct, said: “It’s a great opportunity to enter into this partnership with BETER, a trusted esports and sports content provider. By leveraging FeedConstruct’s innovative Odds Aggregation Platform, BETER will be able to seamlessly distribute their esports and sports offerings to a wider global audience. This collaboration highlights our strength in delivering cutting-edge, scalable technology that empowers content providers and operators alike. We believe that this partnership will not only enhance BETER’s presence in the industry but also provide greater value to our clients by offering a more diverse and dynamic betting experience across markets worldwide.”

Gal Ehrlich, CEO of BETER, said: “We built a reputation as an in-demand provider that offers the most engaging fast-paced content in the market via our ESportsBattle and Setka Cup tournaments, which is why tier-one companies such as FeedConstruct partner with us.

This collaboration will grant all existing FeedConstruct customers instant access to BETER’s fast-paced content without the need for any additional integrations. This partnership represents a significant milestone for us. By combining BETER’s cutting-edge content with FeedConstruct’s innovative platform, we provide our mutual clients with the ability to reduce the integration pain of backlogged pipelines with unparalleled and seamless access to a diverse and dynamic betting experience.”

 

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