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Finland-based open gaming platform provider Finnplay has expanded a deal to deliver betting entertainment for British football fans through sites operated by the FansBet network.
FansBet actively seeks to partner with supporters to give back half of their profits to supporter-chosen causes and initiatives, using accredited, trusted and respected supporter committees to decide where the money can best be utilised.
During the registration phase, new account holders on FansBet sites are asked to identify the club they support, while they can nominate a specific trust or supporter group to be the beneficiary of funds.
Erkki Nikunen, partner and chief marketing officer at Finnplay, said: “FansBet is an innovative and fresh approach to a sports betting brand. We are therefore delighted that Finnplay is continuing to power the brand’s turnkey sports betting technology stack“.
