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Oslo-listed Gaming Innovation Group (GiG) has launched its new sportsbook with Guts.com, which will see the brand reposition itself as a ‘sportsbook first’ operator.
Both new and existing Guts.com customers will have access to the sportsbook, which GiG said offers an improved user interface and experiences, as well as faster navigation on the mobile-focused platform.
It comes as the operator moves to improve its two flagship brands, Rizk and Guts, as stated in its recent Q1 2019 report. Guts.com is set to place an emphasis upon sportsbook operations, while Rizk will address the casino side of the business.
“GiG is continuing to develop its sportsbook with new features; key priorities are innovative trading tools, data driven odds together with a full retail and online solution,” GiG said in a statement.
Shares in Gaming Innovation Group Inc (OSL:GIG) were trading up 3.89 per cent at NOK11.22 per share in Oslo Stock Exchange.
