Golden Nugget inks sports betting deal with Scientific Games

Leading US online and land-based iGaming operator Golden Nugget leaves SBTech sportsbook solution, which was launched a year ago and migrates to Scientific Games OpenSports betting suite including managed trading services from Don Best Sports. The extended partnership deal runs to 2024 and potentially beyond. The deal will see SG supply Golden Nugget with its suite in New Jersey and Pennsylvania, while additional states will be included pending regulation.

Scientific Games helped Golden Nugget to become the casino market leader in New Jersey, generating revenue that has surpassed its land-based total in some months last year. The most recent results, for January 2020, revealed a 74.1% year-on-year rise in revenue to $21.2m, amounting to a 35.1% share of the market.

Scientific Games Group Chief Executive, Jordan Levin commented on the deal: “Following Golden Nugget’s transition to our solutions, we look forward to launching Sports on top of our long-standing player account and iGaming relationship.

Golden Nugget has a wide player base across the U.S., having pioneered the iGaming space in New Jersey from its earliest days, and we’re excited to power their sports betting and iGaming presence, providing a seamless and reliable end-to-end betting experience.”

Senior VP and GM for Online Gaming for Golden Nugget, Thomas Winter added: “We have a long history with Scientific Games, and their technology is a cornerstone of our sports betting and iGaming strategy. We’re thrilled to continue working with them to bring a consistent and best-in-class experience to our players across multiple products, nationwide.”

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