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BC.Game has appointed Mexican football star Guillermo Ochoa, known as ‘Memo,’ as its brand ambassador to strengthen its presence in Mexico’s regulated iGaming market. The move is part of the company’s strategy to foster growth through football-specific campaigns and fan engagement.
“We believe that localization is key to building closer relationships with our users. Guillermo Ochoa is much more than just a brilliant goalkeeper. He’s one of the people in Mexico who really connects with the fans and makes a perfect choice for an ambassador,” said Kar Kheng Giam, CEO of BC.Game.
Ochoa’s career, marked by standout performances with the Mexican national team and top clubs, positions him as a highly recognizable figure in the sport. His role will involve participating in marketing campaigns, promotional activities, and fan events designed to resonate with Mexican audiences.
“It is very glad to work together with BC.Game during this special time for Mexican football. This sport always has been associated with passion, community, and shared experience. I am looking forward to collaborating with this company,” Ochoa stated.
This partnership underscores BC.Game’s commitment to leveraging sports and entertainment collaborations to increase brand awareness and user confidence in the region. The company continues to uphold responsible gaming as a core priority while expanding its operations.
