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IMG announced that it has extended its multi-territory streaming rights partnership with the National Hockey League (NHL) through the 2020-21 season. The agreement with the world’s premier ice hockey league dates back to 2013 and ensures IMG’s gaming business retains a central part of its multi-sport streaming portfolio.
With an excess of 100 technology integrations to the world’s leading sportsbook brands, the partnership will continue to deliver significant international exposure and on-going awareness of the NHL in both core and non-core markets.
“IMG is a proven leader in the distribution of real-time video streaming with a keen understanding of sports fans. Our partnership with IMG has brought long-term value and delivered significant benefit in extending the NHL’s reach in Europe”, – said David Proper, NHL Executive Vice President of Media and International Strategy.
