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Advanced sports data provider iSport Genius has signed a partnership deal with DraftKings to supply data insights and analytics to users of its online betting service.
The agreement will help support DraftKings when it comes to deploying data insights across its sportsbook platform, with the data helping to educate customers on the teams and players in order to place a more informed bet.
“We are delighted to mark our expansion into the U.S. by partnering with DraftKings, a proven market leader in fantasy sports which has it perfectly positioned to dominate sports betting. This deal is a clear demonstration of the expected demand from American consumers for engaging data experiences as they interact with sport and sports betting”, – declared Nathan Rothschild, co-founder and partner at iSport Genius.
