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Kambi Group continues its Odds Feed+ expansion with a new multi-year partnership with ComeOn Group. The deal brings modular sportsbook technology to one of Malta’s established operators.
ComeOn Group will integrate Kambi’s Odds Feed+ directly into its proprietary sportsbook platform. This gives the operator immediate access to pre-traded odds covering both traditional sports and esports markets. The esports component includes pricing from Abios, Kambi’s specialized esports division.
The partnership supports ComeOn’s expansion across multiple regulated jurisdictions. The company currently holds licenses in Denmark, Sweden, Ontario, and the Netherlands.
Juergen Reutter, Chief Executive Officer at ComeOn Group, explained the strategic value. He said the integration enhances their multi-feed platform with particular strength in esports coverage. This aligns with ComeOn’s goal of delivering personalized, localized player experiences.
The sportsbook sector continues shifting toward modular solutions. Operators increasingly prefer to maintain control of their front-end while accessing quality data feeds. Kambi’s Odds Feed+ model addresses this demand directly.
Kambi’s recent activity shows sustained market momentum. The Stockholm-listed company signed with Finland’s SuomiVeto, assumed FDJ’s Ontario sportsbook partnership, and launched Mexico’s Pickwin platform.
Werner Becher, Kambi Group CEO, expressed satisfaction with the ComeOn partnership. He noted that Odds Feed+ builds on principles of quality, choice, and trust. The flexibility to scale and tailor odds packages helps operators deliver world-class sportsbook experiences.
