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The new year started with the new marketing campaign Partner with Confidence for sports betting provider Kambi highlighted its position as the sportsbook enabler behind some of the world’s leading operators.
London-based production company Irresistible produced the in-house devised video, which draws parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.
The campaign also gives a sneak peak in 2000 since it includes a series of print and digital visuals, to be published throughout the year.
Kambi’s marketing and communications director Gerard Starkey said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.
“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”
Kambi is active in six continents around the globe having partnered more than 20 operators across regulated markets. During 2019 first nine months, the turnover generated by Kambi’s partner network grew by more than 30% with a record 11 partners named in the prestigious Power 50 list.
Partner with Confidence will be on display at the Kambi stand during the 2020 ICE Totally Gaming exhibition in London.
