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Kindred Group pens deal with SportCaller

Stockholm-listed gaming operator Kindred Group is expanding its product portfolio with the addition of free-to-play sports games from SportCaller.

Games based around various major sporting events will be launched in a number of countries in which Kindred’s brands are active. SportCaller said that it has already lined up a wide variety of new football, tennis, racing and basketball games.

“By taking advantage of SportCaller’s impressive framework we’re expecting the product to become a core part of our offering while also acting as an acquisition gateway for many of our local markets,” said Louis Hervik, head of sportsbook marketing at Kindred Group.

“This is a milestone moment in the evolution of our leading FTP platform. Last year’s World Cup provided a step change for improved acquisition and retention across our partners, but this progressive relationship with Kindred has left no stone unturned in how a truly international operation maximises FTP brand-wide,” added Cillian Barry, managing director of SportCaller. “

Founded in 2014, SportCaller is active in 22 countries worldwide including the US, where it is supporting fantasy sports giant FanDuel with its expansion plans.

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