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A significant milestone in the Kindred Sportsbook Platform (KSP) project, since KSP is now live in Estonia—a fully licensed, regulated market. This milestone also brings the launch of a native iOS app and the migration of Estonia’s operations onto the Kindred Platform (KWP), setting a new benchmark for agility and performance.
Kindred Sportsbook Platform in Estonia
The KSP journey began as part of Kindred’s broader strategy to achieve full end-to-end control over its products. By developing proprietary solutions, they’re able to minimise their dependency on external suppliers, empower their teams with greater flexibility, and unlock greater financial efficiencies. Estonia is only the first chapter in this exciting new era, demonstrating how KSP allows Kindred to adapt dynamically to local market needs and developing new features and functionality in line with their own product strategy.
From the first week of launch, KSP rewarded customers old and new with tailored profit boosts and a host of other rewards tied to local teams and events, including the EuroBasket game and exhibition tennis, both hosted at the Unibet Arena in Tallinn. These hyper-localised offerings are just the start of how Kindred is reshaping sports betting experience in Estonia.
Why Build KSP?
The decision to bring sports betting in-house was driven by three core pillars:
- Control: Tailoring the product and user experience to meet the unique needs of each market.
- Security: Ensuring supplier independence and operational stability.
- Financial Advantage: Leveraging proprietary technology to unlock long-term value, all built upon a highly scalable business model.
- These benefits, already evident in the Kindred Racing Platform’s success, are now shaping KSP into a futureproof sportsbook.
A Glimpse Into the Future
While Estonia is an exciting start, the KSP roadmap is even more ambitious. From introducing advanced features like dynamic cash-out and tenancy-based odds adjustments to supporting diverse local initiatives and brands, KSP is designed to scale across all Kindred markets. By leveraging cutting-edge technology and embracing a mobile-first approach, all built from the ground up, KSP represents the sportsbook of tomorrow.
