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The second attempt by GVC Holdings to become a partner of Ladbrokes Coral failed. The British bookmaker rejected a proposal to merge assets worth about $4,6 billion.
Initially, GVC offered about $3,5 billion and was ready to increase the amount to $4,6 billion if the deal was approved. And although the cost was significantly higher than the market value, Ladbrokes Coral refused to merge. The last stage of the talks, neither side officially commented in the media.
Holding GVC Holdings cooperates with MGM Resorts as part of the online gambling project in New Jersey.
