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The German Ice Hockey Federation eV (DEB) announced the start of cooperation with digital sports betting company LVbet.
Under the terms of the contract, a European betting operator registered in Malta will become an official partner of the DEB and the German national hockey team. LVbet brand will gain exposure through televised sporting events, as well as on billboards, video displays and promotional areas within all DEB arenas. Furthermore, LVbet will be granted a number of match tickets and an official presence on the sponsor wall.
“Through this partnership with LV BET, we acquire a first-class, well-known ally in the sports betting market. LV BET’s commitment to us is testament to the steady rise in popularity of the national ice hockey team in recent years. The DEB provides advertisers from all industries with excellent customised packages to make use of our legacy and history as one of the leading nations in ice hockey. We couldn’t be happier with this latest development”, – stated Robert SchÜtt, Head of Marketing at DEB.
