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Asian-facing betting and gaming operator ManBetX has added to its LaLiga sponsorship by becoming Real Madrid’s regional partner for Asia.
The deal sees the operator become the club’s regional betting partner across Asia through to the end of the 2019/20 season. Real Madrid said the partnership will allow it to connect more with fans in Asia, but the agreement will also benefit ManBetX in Spain.
ManBetX already serves as LaLiga’s Asian betting partner following a three-year deal signed in May and is also the main shirt sponsor of English Premier League club Crystal Palace since 2017. ManBetX is also the main shirt sponsor of English Premier League club Crystal Palace and previously agreed to become an international presenting partner of the Italian Serie A top-tier in Asia.
Real Madrid director Emilio Butragueño stated: “It’s a great honour for us to link our name to such a highly prestigious international brand leader. This union will further enable us to move closer to our fans in Asia”.
