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March Madness fuels New Jersey betting

New Jersey’s online and retail sportsbooks accepted $372.5m in bets in March, just shy of the $385.3m record set in January. It was fueled by NCAA Men’s Basketball Tournament.

Figures released on Friday by the New Jersey Division of Gaming Enforcement (DGE) also show the state’s licensed sportsbooks earned a record $31.9m in March. That’s up from $12,7m that the state operators earned during February.

“The first week of March Madness generated more action than the Super Bowl, and even the First Four games attracted enough betting to rival a busy weekend of NFL regular season football,” said Dustin Gouker, sports betting analyst for PlayNJ.com.

New Jersey’s online and retail sportsbooks have now accepted $2.3 billion in bets since they were legalised in June 2018, with nearly $1.1b worth of wagers placed through the first three months of 2019.

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