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Midnite has agreed to become the principal partner and front-of-shirt sponsor of Middlesbrough FC for the 2026/27 season, coinciding with the club’s 150th anniversary celebrations. The partnership was unveiled during a fan-focused event at Riverside Stadium on July 9, titled ‘This Season’s On Us.’
Fans had the opportunity to win prizes such as 2026/27 season tickets, match tickets, club shirts, and £25 shop vouchers by completing a football trivia challenge and skill test. Former players Craig Hignett and David Wheater made appearances, offering bonus attempts for fans who missed out on winning prizes. Wheater’s contributions were particularly impactful, helping fans secure season tickets and other rewards.
‘Middlesbrough have a storied history, and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary,’ said Andrew Mook, Head of Brand Marketing at Midnite.
‘It was great to see so many Middlesbrough fans at the ‘This Season’s On Us’ activation. We hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets. We can’t wait to get to Riverside Stadium in August to kick off a new season, and we’re excited to say that we have plenty of new and captivating campaigns planned.’
Lee Fryett, Middlesbrough FC’s Chief Commercial Officer, added:
‘We’re delighted to welcome Midnite as our new Principal Partner. We’re looking forward to working closely with them to develop engaging campaigns, content, and unique experiences that bring our fans even closer to the club. We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.’
